What is a focus group, and how the heck can you use one to pre-sell your digital product?
On this episode of Rebel Boss Ladies, we have an expert who’s going to answer all of your focus group related questions and more. You all know how much I love the idea of pre-selling your products, so I’m super excited and stoked to share today’s episode with you.
We've never covered anything quite like this before. Today’s topic on focus groups covers a LOT - how do you hold a focus group? What happens after the focus group? How can you use a focus group to get pre-sales? What is market research and why it's so important?
Our expert today is a marketing strategist and she’s going to share with you the answers to all of these questions and more. Michelle Vroom has more than 10 years of experience with nonprofits, agencies and big corporations. Today, she runs her own business helping small business owners market themselves.
Today, Michelle is going to dive deep into the topic of focus groups so that you can learn how you can use those groups to get presale orders flowing in.
/GUEST BIO//
//LINKS IN THE SHOW//
Take a look at Michelle’s Website, Vroom Communications - https://www.vroomcommunications.com/
Check out Michelle’s Facebook group, Market Like a Boss - https://www.facebook.com/groups/marketlikeabossgroup/
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
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[034] How Changing Your Product Over Time Can Help Your Business Flourish with Camille & Liz
[033] How to Write & Self Publish an Ebook with Ana Savuica of The She Approach
[032] How She Built Up Her Biz Enough to Quit Her Job with Shannon Mattern
[031] How to Build a Business that Lights You Up with Kathryn Binkley
[030] Master the 5-Day Challenge Launch For Your Digital Product with Zach Spuckler
[029] Why It's Important to Take Risks in Your Business and Life with Hayley Luckadoo
[028] How Knowing Your Personality Type Can Help Your Business Thrive with Brit Kolo
[027] What Type of Digital Product Should You Make with Lindsey McKenzie
[026] How to Land Speaking Gigs to Promote Your Digital Product with Jessica Rasdall
[025] How To Create a HECK YES Digital Product Offer That Your Dreamy Clients will LOVE with Reina Pomeroy
[024] How to Use Asana to Plan Your Digital Product Launch with Jenny Suneson
[023] How This First Time Course Creator Earned $13k From Her Launch with Liz Wilcox
#022: Top 6 Favorite Digital Product Tools You Can Use to Create & Sell
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#020: How I Planned & Launched a $16,000 Virtual Summit
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#018: How to Use a Content Planning System to Sell More with Kat Gaskin
#017: How & Why to Outsource Work to a Virtual Assistant When Creating A Digital Product with Avani Miriyala
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