“It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+ away from images of people “sitting home watching daytime TV” to what he calls “The Second Coming of Age”—in which people 50-70 act and feel like they’re 17 again. “It’s just muscle memory. [We’re taught] that the rising generation is more interesting than the previous generation—and that was always true. “ Emsley, a 25-year veteran of Saatchi & Saatchi, believes we’ve reached a “tipping point” where businesses are stalling by focusing only on millennials. “Boomers are sitting on 60 trillion of assets, 10 times the amount held by millennials…and only 5-7% of marketing dollars are directed at them.“
#65: Shattering stereotypes of women in the army (Jessica Scott)
#64: Control is an illusion (Lydia Slaby)
#63: Personal Branding 101 (Joanne Tombrakos)
#62: Reinventing through fear (Ruth Soukup)
#61: Creating a platform that allows you to make meaningful connections (Gina Bianchini)
#60: From music industry artist to cannabis entrepreneur (Aliza Sherman)
#59: “Even at 63 years old, I can’t imagine sitting by the pool; I’m not done” (Susan Feldman)
#58: Reinventing after a diagnosis of Bipolar Disorder II (Shaillee Chopra)
#57: Always be in the mode of reinventing (Adrienne Garland)
#56: Reinventing because of life’s randomness (Lisa Lori)
#55: Take back your life by reinventing your relationship with your phone (Tim Kendall)
#54: Reinventing after losing yourself in motherhood (Nicole Jennings)
#53: Helping lawyers reinvent (Julie Anna Alvarez)
#52: Failure was not on her menu (Evelyn Isaia)
#51: Reinventing after burnout (Debra Boulanger)
#50: When she couldn’t find great career advice, she invented it herself (Kathryn Minshew)
#49: Reinventing because you no longer believe (Tova Mirvis)
#48: When disruption forces you to reinvent (Bonnie Levison)
#47: Resetting to slow life down (Rachel Lightfoot)
#46: Reinventing through “subconscious surviving” (Tashyra Ayers)
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