DMOU: Destination Marketing Organization University
Business:Management & Marketing
You’d have to have been living under a rock to not have seen the international media attention VisitLEX has received after sending an interstellar message of welcome to the TRAPPIST-1 solar system. On this episode of DMOU, we hang with VP of Marketing Leslie Miller to get the inside story on how the initiative came together and how it plays into the broader campaign to build brand awareness for Lexington.
124: Brook Kaufman • The Eclipse, Running for Public Office and Stepping into a New Community
123: Sherrif Karamat • On How DMOs are Missing the AI Opportunity
122: Kelly Barbrey • Destination Ambassadors Elevated
121: Olena Pavlyuk • Destination Marketing in a Country at War
120: Brian Applegarth • The Maximization of Destination Cannabis
119: The Destinations International Convention Question • Artificial Intelligence
118: Adam Stoker • On the Concept of Owned Media
117: Jorge Franz • Organizational Evolution
116: Robert Lopez • Refreshing a Brand
115: Claudia Vecchio • On Stewardship and Engagement
114: Chris Fair • America’s Best Cities 2023
113: Kara Franker • Resurrecting a Destination Event in 100 Days
112: Chris Lewis • It’s not a Visitor Center; it’s a Community Hub
111: Peggy Williams-Smith • Milwaukee in the Spotlight
110: Trace Ward • DMO Success Within a Government Environment
109: Jack Bonney • Engaging the Community
108: Rachel Brown • The Stewardship Imperative
107: Victoria Simmons • Trends to Watch in 2023
106: Phil Werz • Saving the Holiday Season
105: Tracy Kimberlin • An Elegant Funding Model
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