Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
The Living with Technology report explores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major disruptions.
In this episode, we sit down with GfK VP-CMI Veronica Chen to talk about the technology trends marketers should consider for the year ahead.
The sudden acceleration of the digital lifestyle during COVID lockdowns sent the sales of electronics and adoption of streaming services soaring. Then purchases slowed as consumers re-entered the "real" world and prioritized experiences over possessions. And the introduction of ChatGPT last fall was met with both record-speed adoption and deep concerns.
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape
How can brands embrace sustainability in meaningful and believable ways?
The future of cookies: The impact on online marketing and consumers
Deliver a fresh, compelling shopper experience in 2021
A conversation with TerraCycle on sustainability
How premium brands are leading economic recovery
Building connections beyond pride month
The Asian Powerhouses: Their consumers and values
The secret to mobile advertising
Are we “back”? An update on consumers and COVID-19
How brands can win consumers' hearts in the new marketplace
The future of cookies: The impact on online marketing and consumers
The next generation of data scientists
What is means to have a 'healthy' brand
A successful product's journey from idea to launch
How data can drive smarter decisions
How to optimize eCommerce and boost sales
What you need to know about B2B influencer marketing
Using consumer trends for strategic insights
Trends to watch: Health & wellness
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