Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
The Living with Technology report explores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major disruptions.
In this episode, we sit down with GfK VP-CMI Veronica Chen to talk about the technology trends marketers should consider for the year ahead.
The sudden acceleration of the digital lifestyle during COVID lockdowns sent the sales of electronics and adoption of streaming services soaring. Then purchases slowed as consumers re-entered the "real" world and prioritized experiences over possessions. And the introduction of ChatGPT last fall was met with both record-speed adoption and deep concerns.
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
Changes in lifestyles & behaviors following COVID-19
Is Sustainability still important in uncertain times?
How American Consumers are Handling the COVID-19 Outbreak
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases
Understanding CBD Consumers
Coronavirus: Tracking its impact on brands & consumers
The "dark" side of the marketing
Future of Retail: The Impact of Technology
Why are we still talking about Millennials?
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