#MartinLucas, tells the brutal truth about human behaviour. Irrational is normal. Emotional is normal. We buy emotionally and we justify using reason and logic. His excellent blog on the subject https://www.gapinthematrix.com/blog/irrational is worth reading.
Martin is CEO of #GapInTheMatrix. He is a #MathematicalPsychologist who advises global brands on what they are doing to prevent customers from buying, staying loyal, and wasting profits on unnecessary and fruitless advertising, marketing or damaging sales conversations.
He has been a multi-award winning salesman, he's established and grown several businesses and today advises multi-$billion brands in consumer and B2B markets on how to stop self-sabotaging their efforts. He teaches sales teams how to stop projecting unconscious messages that hurt their efforts by projecting contradictory or harmful messages to customers that prevent them from buying.
This interview takes a sophisticated message and dissects it into simple to understand elements you can use and apply in your business, large or small. Fascinating to listen to, Martin's work helps companies win customers, rebuild loyalty once customers have lapsed, prevent them from losing faith in your brand in the first place and secure customers from your competition.
You can contact Martin through his LinkedIn profile at linkedin.com/in/behavioral-sciences
Playing Nicely With Others Doesn’t Mean You’re Soft or Lack Ambition
Why Promote Your Top Salespeople Into Management And Give Them No Support?
When Did Intelligent, Hard Work Go Out Of Fashion In Sales?
12 Strategy Sprints To Accelerate Growth For An Agile Business
Why Must You Go Looking For Bad News?
Eric Steeves: Are You Intentionally Winning By Design or Losing By Default?
If You Want To Change The World Start By Taking Care Of Yourself
No Mother Ever Had An Ugly Child ... Until You
Humanising S&M: Knowing How To Scale Is Often About Knowing What NOT To Do
Coach For Results: Metrics Are Not A Motivator
GTM Ecosystems: Learn Why They’re A Force Multiplier For Sales Growth
Do You Really Know HOW Your Customer Buys?
Why You’re Failing At Enterprise Sales And How To Fix It
Manage To Make Yourself Redundant And Celebrate When Your People Leave
Are You Prepared To Lead In Times Of Stress And Crisis?
Buyer Enablement
Consider A Truly Novel Approach To Enterprise Selling
Is This Quarter REALLY More Important Than Every Subsequent Quarter?
How Do You Thrive In A Hybrid Selling World?
Are You Building A Visible Pathway To Success
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money