Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
In today’s world, social media has become a crucial component for success in the real estate industry; we have to take posting content seriously. How can we gain a following without spending too much time and money on creating perfectly lit and edited videos? What content should be in our videos, and why should we be thinking about repurposing everything?
On this episode, online presence expert and speaker, Italina Kirknis, shares how to offer fresh content that elevates our brands.
In your day-in-the-life videos, be sure to share advice as you’re walking from property to property. -Italina Kirknis
Takeaways + Tactics
At the start of the episode, Italina shared why it’s so important for us to know what we’re promoting before sharing any content. She explained that having an in-depth understanding of the brand lets us customize our content and see better results.
We also shared insights on:
Social media is vital for success in real estate, so we need to be conscious of what we’re sharing with our followers. Luckily, online trends have shown that less polished (and less expensive) videos are becoming increasingly popular. Instead of spending a lot of money on a stiff, scripted video, we need to let our authenticity shine through. As long as we offer viewers something of value, we’ll be positioning ourselves as experts in our markets. Once we capture the content we want to share, don’t stop at one platform or format. Repurpose everything, and make the most of it.
GUEST BIO:
Italina Kirknis is a speaker, Inman.com contributor and online presence expert. She is passionate about helping brands find their feet in the online space, and aims to inspire others to create exceptional lives for themselves. Italina enjoys teaching people how to leverage Linkedin to boost their success and strongly believes in creating customized content for all her clients.
To find out more about Italina, head to:
https://www.linkedin.com/in/italinakirknis
And realestatelinkedin.com
To read her most recently published Inman.com article, follow the link in her bio on Instagram: @Italinak
You can also sign up to be part of her newsletter list on realestatelinkedin.com
The Skill of Negotiation - How to Win Buyers and Influence Sales w/Tom Hayman
List Segmentation
How to Develop a Powerful Networking Blueprint w/James Huang
The CLUE Report
Real Estate and LGBTQ Inclusion - What You Need to Know w/John Thorpe
How to Get in with Builders & Developers
Title: The Best Practices to Pivot, Thrive and Bring Value During Covid 19 & Beyond w/Monica Reynolds
SALT & the Luxury Market
Creating More Inclusivity in the Industry w/Shanta Patton
How To Secure That First "Trophy Listing"
How to Distinguish Yourself in the Luxury Market (Pandemic or Not) w/Tami Bonnell
50% chance to sell during Covid-19 or a 0% chance—which sounds better?
Key Components of a Successful Online Marketing Strategy
Boost Your Conversion with Video w/Mike Valdes
Get More Qualified Showings With Drive-by Open Houses
Building Confidence as a New Agent in the Luxury Space w/Ruby Goings
Why Having a Luxury Division is So Important
Boost Your Business by Becoming a Leader in Your Community w/Joseph Magsaysay
One Simple Rule to Remember to Increase Your Conversion
How to Break into the Luxury Space in Any Market w/Taylor Somera
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast