The Gentleman‘s Journal Podcast
Business
People sometimes describe Tom Straker s a “TikTok chef” or an “Instagram chef,” and yes, it’s true that he has millions and millions and millions of followers on Instagram and TikTok, and that he’s known across the globe for his mesmeric butter-making videos, among many other things. But Tom’s also the real deal — a chef who trained at the Ledbury, the Dorchester and headed up the kitchen Casa Cruz before trying his hand, one day in lockdown, at making a cooking video for a few hundred followers. That first attempt was pretty dreadful, he admits — but now he runs an entire studio to produce his content, while his adoring fans flock from around the world to Straker’s, his new-ish restaurant in Notting Hill, which thoroughly lives up to the excellent reviews its had since its opening at the end of last year. A second is set to open in Manhattan in just a few months time.
Tom and I spoke about all sorts of things in this episode, recorded in the office above Straker’s on the Golborne Road — including his earliest food memory, the ridiculous suit that he wore to his first interview at the Dorchester, his plans to shake up the butter market, and his advice for anyone unsure of what they want to do in life. Enjoy.
The Gentleman's Journal Podcast is sponsored by Luca Faloni
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How to stand out from the crowd — Propercorn's Cassandra Stavrou and Ryan Cohn
How to succeed as the underdog — Anton Chirkunov of Wheely
How to reinvent yourself — David Spencer-Percival of Rosemary Water
How to conquer fear — Jason Fox
How to become a serial entrepreneur — Justin Byam Shaw
How to turn a passion into a business — Nuno Mendes of Chiltern Firehouse
How to find followers and influence people — Steve Bartlett of Social Chain
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The unstoppable Paul Smith
The 25-Year-Old CEO – Ross Bailey
Print is dead, long live print – Nicholas Coleridge
Time is Money – Wilhelm Schmid
Vogue Traders – David Gandy and Terry Betts
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