In this episode, Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you're an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.
Learn more and connect with the Cannabis Marketing Association:
Ep. 41 - Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers
Ep. 40 - Winning PR Strategies For Cannabis Brands
Ep. 39 - Growing Your Cannabis Brand Through Networking
Ep. 38 - Implementing programmatic advertising for cannabis brands
Ep. 37 - Branding & SEO Stats for Cannabis Marketers
Ep. 36 - How to Leverage Emotion in Cannabis Marketing
Ep. 35 - The Importance of Data for Cannabis Retailers
Ep. 34 - From Prison to Brand Ambassador - Fireside Chat With Corvain Cooper
Ep. 33 - Identifying Best Advertising Practices for Cannabis Brands
Ep. 32 - Best Business Practices to Increase Customer Loyalty
Ep. 31 - How Brands Are Using Cannabis NFTs
Ep. 30 - Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers
Ep. 29 - All About The Cannabis Marketing Summit In Denver This June 7-9
Ep. 28 - In-Person Events Changing the Dynamic of the Cannabis Industry
Ep. 27 - Understanding Cannabis Consumers to Drive Sales
Ep. 26 - How to Leverage PR for Cannabis Brands
Ep. 25 - Best Strategies for Improving your Cannabis SEO
Ep. 24 - Using Your Voice in the Cannabis Ecosystem
Ep. 23 - Innovation and Sustainability in Cannabis Packaging
Ep. 22 - Opportunities for Cannabis Marketers for Paid Advertising
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