One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona?
How does the consumer ultimately have a positive experience with your brand and make the decision to buy?
This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.
Cannabis Marketing Association: CMA Website
Contact us: info@marketingcannabis.org
Instagram: CMA Instagram
Facebook: CMA Facebook
Twitter: CMA Twitter
Linkedin: CMA LinkedIn
Rick's LinkedIn: Rick's LinkedIn
Lucid Green: Lucid Green Website
Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership
Ep. 60: Financial Strategies for Cannabis Entrepreneurs
Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices
Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations
Ep. 57: Understanding Retail Media in Cannabis Marketing
Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap
Ep. 55: Proactive Legal Planning for Cannabis Marketers
Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies
Ep. 53: Identifying and Reaching the Ideal Customer Where They Are
Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know
Ep. 51: State of Cannabis Marketing: Holiday Marketing
Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing
Ep. 49: Crafting Compelling Video Content
Ep. 48 - Public Relations During Tough Economic Times
Ep. 47 - Radio Cannabis Marketing: Boom or Bust?
Ep. 46 - Building a Winning Marketing Team from an Agency Pro
Ep. 45: The Power of Cannabis PR: Insights from a Leading Media Relations Expert
Ep. 44: Navigating Cannabis Marketing: From Retail to Tech
Ep. 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead
Ep. 42 - Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty
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