Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight timeframe. Since Naomi Liu and her team at EFI just successfully completed their major move to Marketo, I invited Naomi onto the podcast to reflect on the project and to celebrate the successful completion of it. Listen as she shares how she got into marketing operations, the process behind the migration, advice for anyone thinking about moving to a new system, and her initiatives for 2020.
#37 Why Did Terminus Buy BrightFunnel?
#36 An Interview with Andrew Gaffney, Publisher, Demand Gen Report
#35 Reinventing the Use of Webinars for Demand Generation
#34 An interview with Mark Godley, President of LeadGenius
#33 Interview with Jeff Rummer, Director of Global Marketing Operations, Medtronic
#32 The Rise of the ABM Manager
#31 Marketing Automation for Dummies with Mathew Sweezey
#30 Interview with Scott Brinker, Chief MarTech & HubSpot VP
#29 Analytics: How to Keep Score of Your Marketing Success
#28 How to Implement Lead Nurturing Programs
#27 An Interview with Leadspace CEO Doug Bewsher
#26 How to Implement a Lead Scoring System
#25 How To Implement a Demand Funnel
#24 The 5 Principles of Successful Lead Management
#23 Why is there a New Demand Waterfall?
#22 Mo Money, Mo Problems
#21 The Future of CRM
#20 It’s Showtime Folks
#19 I Have a Super Power
#18 A Pow Wow With Chief MarTech
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