Adam Parry caught up Cvent senior vice president and chief marketing officer Patrick Smith at the physical element of hybrid Cvent CONNECT Europe, held at Intercontinental Hotel – The O2.
A special episode – Event Tech Talks and Walks – this is a focus on marketing; adapting to the new event model post-pandemic.
Host Adam Parry introduces the discussion and Patrick Smith talks quickly, covering a lot of ground in these 25 minutes.
Having done just one, experimental, virtual event prior to 2020, like so many other companies Cvent has dug deep into hybrid delivery since.
Patrick details the benefits to a show like CONNECT Europe, where weight of numbers, physical or virtual, adds to the storytelling, the thought leadership, the best practice and the value in choosing the right event option for you.
He goes on to discuss adjusting budgets, the total event programme, how one size won’t fit all, the difference between and a webinar and a virtual event and more.
Hybrid Events? The concept doesn’t exist to C2’s Experiential Campaigns
Tips to go from attendee to speaker at a tech conference
Scaling with event tech
How to approach event launches and re-launches
How to design and deliver a flawless Hackathon
Destination Emirates Old Trafford
Sound: The Underrated but Fundamental Element of Events with Thomas Serrano
IMEX: Rebranding an established event
Scaling events on a global scale
TURF for event sponsorships
Reset Connect and the power of a positive event
emc3: Events as a force for good
The Valuable 500: Working to end disability exclusion
The Events Club: A members’ club for events people
Accessibility, diversity and sustainability
Touchdreams: Shaping websites for 2023
Budget or Bust: How new event budgeting tools can save the bottom line
What’s happening at EMEC 2023
Tag Digital: New Model Marketing & the benefits of an integrated approach
Visual Architects: Exploring visual identity
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money