The Passle Podcast - CMO Series
Business:Marketing
We've seen marketers in law firms get used to wearing a number of hats. One legal marketer who has come to wear a rather unique hat is Christy Walsh, Chief Operating Officer at Drew Eckl & Farnham.
Today, Ali Bone welcomes Christy to the CMO Series to discuss the move from CMO to COO as a legal marketer and the challenges and opportunities for professionals looking to take this path.
Ali and Christy explore:
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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