On this episode, "Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness" I talk to John Raguin, CMO at Seismic Software.
"Sales Enablement" is a now a very mainstream category, almost table stakes for B2B companies but this wasn't the case just four years ago. I ask John how Seismic sees that.
Oh, it's unbelievable The growth. So over, it's exactly like you said, over the last four years, we've essentially had, we went... if you looked at LinkedIn, just on job titles, just looking at job titles, you'd find that there was 188-80% increase in LinkedIn search results for sales enablement, where people were searching in LinkedIn. And then 118% increase just in the last two years of people with sales enablement in their job titles. And the astounding part we even saw further, is that there are just about as many people with job titles that have sales enablement in it as there are open job wrecks. So that really tells you that sales enablement has... that's one of many statistics that is important in looking at how sales enablement has become such a big thing and importance to organizations.
But I also ask John what is sales enablement? What does it encompass? When companies see it, what are the functions they should be thinking about?
Listen in to find out this and a lot more. The full transcript will be also be on our blog on Monday, 5/6 starting at 6am pst.
How to Optimize Reviews to Accelerate Sales for Your B2B Products
Is AI Real or Vaporware? Hard Questions and Hard Answers
Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota
Can You Be Good Enough?
When Hiring Marketers Choose Athletes Over Experts
B2B Start-up Sales Lessons, Mistakes & Best Practices
Do You Have the Right Sales Funnel for Your Business?
Joe Hyland Confesses How a Minor in Psychology Led him to be a CMO: Podcast with Matt Heinz
Win in your mind to lift yourself in your career: 2 powerful minutes from Matt Mayberry
Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer
Sales Objection Handling from the Master: Insights from Best Seller Jeb Blount
Sales Managers Need Love Too - How to Coach the Coach- Norman Behar
Style vs Function: The Importance of Design and UX in B2B Applications
Is Sales Just a Mental Game? So says Sedric Hill with Matt Heinz
The B2B Event Marketing Gap That Will Make Or Break Your Success
Why Your Salespeople Don't Make Quota - An Easy Fix - James Muir Podcast
How to Fish with a Spear, Not a Net - Jon Miller of Engagio
Here’s Your Event Marketing Playbook for 2019
Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler
Database Mgmt Tips to Increase Email Deliverability - Adam Schoenfield
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth