There’s been an explosion of interest in women’s health recently. The category, deemed ‘femtech’ by some, is currently a $700m market that’s expected to boom to more than $1 billion by 2025. Of course, women’s health isn’t new, so what, exactly, is different about today's momentum? That’s the question we asked in the latest episode of “License to Accelerate: Perspectives on the Future of Health” that features Jess Graham, chief marketing officer at Hologram Sciences; Bulbul Hooda, brand creator and chief marketing officer at Vella Bioscience; and Michelle Webb who leads the health practice at Allison+Partners. The conversation is moderated by PRovoke Media executive editor Aarti Shah.
03:08 More about Hologram Sciences and Vella Bioscience
06:38 Why we should examine the use of ‘femtech’
07:21 Medical terms vs. euphemisms for women’s health
10:16 Social media restrictions on feminine health
13:49 How to build trust around such intimate offerings
17:48 Inclusive storytelling on women’s health
21:26 How data is driving storytelling on women’s health
24:16 Combating ageism against women
27:10 Where is the conversation headed?
29:40 How to stand out in such a crowded, buzz-generating space?
Why Consumer Empowerment Is Leading To A Boom In Asia-Pacific Health Care Communications
Building Coalitions That Command Lasting Change
Davos Voices: Abhinav Kumar, Brian Lott, Jill Kouri
Engaging Regional Expertise To Differentiate When Launching In Latin America
Chasing Profit In A Changing Media Landscape
Growth Out Of Global: Summit Trends To Watch For in 2023
AI & Avoiding Data Overload
Making B2B Creative Edgy
Andy Pharoah on Mars and sustainability
How Mentoring Empowers Women In PR
The benefits of being a B-Corp
PR & The Facebook Whistleblower
Making Impact: Strategy, Shared Values, And Purpose (Part 2)
John Brown on COP27 and climate crisis communications
Making Impact: Pairing Strategy And Shared Values For Purpose That Matters, Part 1
As Venture Capital And Fintech Slow, Could This Be Greentech’s Moment?
Is there a Right Decision in the Return to Office Debate?
Preparing Communicators and Leaders for Uncharted Days Ahead
How communications can help fragmented health systems
Politics & Business: Electing When to Take A Stand
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money