The Passle Podcast - CMO Series
Business:Marketing
Ambitious marketers are hungry to deliver value and growth for the firms they work for. Those marketers are more influential, and have set new standards for best practice across the industry. In this edition of the CMO Series, Charles Cousins is lucky to be joined by Erin Corbin Meszaros, Chief Business Development and Client Services Officer to discuss how marketers are adapting to meet the challenges of the legal industry.
Tune in as Erin and Charles discuss:
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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