My conversation with Brandon Smith, NOOMA co-Founder, took place as he was driving with his brother and two work colleagues in a car from Cleveland to Baltimore for a Natural Products Expo show. Exactly what entrepreneurs are doing every single day of the year. Really appreciated Miami University’s Director of External Relations and alum Nick Petraglia for connecting the dots and making the conversation happen. Brandon articulately explains the origin of NOOMA – an organic electrolyte drink and what it is going to take to win in the beverage game. He has incredible fortitude, dedication and a clear sense of direction….but as in all new businesses, not without some bumps. He explains the bumps and how he has overcome them. His story about staying up to 3am on this product while his hockey team had a game 7 the next day is…well….just perfect.
Adam Carlstrom: Deputy Commander, United States Navy
Joni Fedders: President, Facilitator & Leadership Coach, Aileron
Dave Neiswander: CEO, World Bicycle Relief
Jon Miller: President, Programming, NBC Sports
Trish Lukasik: CEO, Luxury Garage Sale
Jeff Conroy: Three-time Emmy Award Winner; TV Show Executive Producer
Dave Knox: Author (Predicting The Turn), Venture Investor, Brand Owner
John Walton: Director of Broadcasting, Washington Capitals
Rebecca Messina: SVP and Global Chief Marketing Officer at Beam Suntory
Rick Dudley: Octagon Sports and Entertainment Network, Chairman and CEO
The Miz: Global WWE Superstar
Jay Livingston: Bark CMO, Angel Investor
Jenny Rooney: Forbes, Editor of the CMO Network; Cradle of Marketers Creator
Kyle Schlegel: Wilson Sporting Goods, Global Marketing Director
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