Frank Cespedes teaches at Harvard Business School. He has designed and delivered learning programs in areas such as innovation, talent and performance management, strategy, marketing, sales, leadership skills, and managing change. He has also consulted to companies in consumer goods, information technology, professional services, retailing, telecommunications, and financial services; and has been a Board member of start-up firms, corporations, private-equity companies, and the Education for Employment Foundation.
Frank has also written for numerous publications, but on today's episode we’re talking about his most recent book, Sales Management That Works: How to Sell in a World That Never Stops Changing. One of his former students said this about the book, ‘It is structured logically, easy to read, and clear. It’s worthy of being a desk reference for any owner or senior executive looking to maximize their sales performance."
Tune into today’s episode to learn about the extensive research Frank Cespedes has done in order to write his most recent book and pick up a copy if you would like to get expert insight on sales management that will work for you and your team!
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Links:
Frank Cespedes Linkedin
Harvard Business School LinkedIn
Frank's Book on Amazon
Empellor CRM LinkedIn
Empellor CRM Website
Empellor CRM Twitter
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Doug Vail, The Customer Defines Your Value Prop
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Jacob Cynamon-Murphy, Why Use LinkedIn Sales Navigator?
Michelle Accardi, Lead With Empathy
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