DMOU: Destination Marketing Organization University
Business:Management & Marketing
Crisis Communications has always been an artful dance on a tightwire stretching between truth and reassurance...but it has taken on new meaning for DMOs during the pandemic. Communications strategist Meghan Risch (R4 Communication Strategies and formerly Choose Chicago) joins DMOU to share her take on how our messaging needs to resonate in these difficult times (and everyday). From selecting the right message to the most appropriate messenger, Meghan offers ways for DMOs to convey relevance and compassion in desperate times...and how Chicago reached out to help a post-Katrina New Orleans.
Shimo: Why MINT+ will be a Game Changer for DMOs
Steve Hayes: Marketing a Destination on Prime Video
Travel Oregon: Why Welcome Centers Still Matter
Rhanee Palma: Navigating the Language of Destination Sales
Billy Kolber & Kenny Porpora: Getting LGBTQ+ Right
Nicole Mahoney: The Critical Role of Collaboration in Tourism
Cathy Ritter: The High Value Visitor (it's More than Money)
Kristen Jarnagin: Owning Your Destination Story with Video
Paul Nursey: Environmental Sustainability
Joe Marinelli: Traversing a Pandemic
Elliott Ferguson: Tourism Diversity Matters
Racene Friede: Developing Exceptional Board Engagement
Patricia Washington: Alexandria's Transformation
Erin Francis-Cummings: The Research that Identifies the Future of Destination Marketing
Jim Cowan: A Different Kind of Economic Development
Dave Serino & Brian Matson: Digital Destination Marketing
Al Hutchinson: Actualizing the Promise of Diversity, Equity and Inclusion
Marc Garcia: Becoming an Autism Certified Community
Kurt Krause: Aligning Historical Competitors
Marsha Lindsay: The Future of the Future
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