Bruce provides us with great insight into BC’s Blue Economy and the role that the emerging BC seaweed industry is playing by helping to solve some of the biggest challenges humanity is facing today; climate change, economic instability and food security.
Bruce and I touch on some exciting innovation currently underway in the seaweed and algae bioplastic space (a serious contender in the replacement of petroleum-based polymers in the future) and the impact that this will have on flexible plastic packaging and the CPG industry.
Seaweed is becoming an increasingly popular ingredient and is a fantastic dietary source of iodine, vitamin K, B, zinc and iron. With this taken into account, the potential to utilise seaweed as an ingredient in your food based products to create a unique flavour, point of differentiation, nutritional boost is definitely worth considering!
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Bruce Wallinger serves as a food sector director and board member with the Pacific Seaweed Industry Association (PSIA). He is also a freelance business consultant working with natural and plant-based food entrepreneurs and companies.
Prior to consultancy work, Bruce was the vice president at Orca Specialty Foods Limited, Canada’s leading value-added seafood processor. He also worked for Icicle Seafoods as a national sales & marketing manager for Canada.
Prior to working in the seafood industry, Bruce worked directly and extensively with BC First Nations communities and tribal associations as an advisor assisting with environmental impact assessments, community-based planning, and funding.
Bruce earned his Bachelor of Arts degree in geography at UBC with continuing education at BCIT and Sauder School of Business.
Web: https://seaweedindustry.ca/
Email: bruce.wallinger@seaweedindustry.ca
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70. Driving a side hustle onto the retail shelf with Andrew Zuk - Founder & CEO of Plantworthy Food
69. International expansion, funding & company culture with Margaret Coons - Founder & CEO at Nuts For Cheese
68. Bringing a family tradition onto the retail shelf with Heather Tofanello - Co-Owner at Nonno’s Pasta Shop Ltd.
67. Exploring new markets in the food based CPG world with Rushd Khan, Owner of Barakah Eats
66. Key market & consumer research ideas for your CPG startup with Jared Kligerman - President at The Think Tank & Co Founder at Wander Nut Butters
65. CPG Packaging & Labeling Requirements with Roger LaRochelle - Principal Consultant at RLR Consulting
64. Roll up your sleeves and get it done with Mellisa Mills - Founder & CEO of Spread’em Kitchen
63. Current end of life systems for flexible packaging with Colin Isaacs - Owner & Senior Sustainable Development Analyst at CIAL Group
62. Climbing the CPG mountain with Jasmine Byrne, President of Big Mountain Foods
61. How to launch and run an equity crowdfunding campaign with Lori Joyce - Founder & CEO at BETTERWITH ice cream
60. 30 minutes with Suzie Yorke - Board Member & Founder of Love Good Fats
59. Print technology in 2022 and what that means for your packaging project with Kelly Roberts, President and CEO of Canflexographics
58. Brand building, equity crowdfunding, pinpointing your value proposition and parenting while growing your business with Lori Joyce - Founder & CEO at BETTERWITH ice cream
57. It’s time to level up your CPG industry network with Aaron Skelton - President & CEO of the Canadian Health Food Association (CHFA)
56. The pathway from idea to operational with Myrna Selzler Park, CEO and founder of Bodacious Artisan Foods Inc. aka BABz
55. The winning formula of intimately knowing your industry, product and consumer with Richard Pollock - President & CEO of Pauling Labs (Ener-C)
54. The Art of the Launch: Instagrammable Packaging, Iconic Branding & How to Get Your Brand Visibility Online with Rebecca Rochon, Co-Founder & CEO of Pivot & Pilot Creative Inc.
53. Addressing food waste, hunting for the right investors and the next evolution of Susgrainable with Co Founder & CEO Marc Wandler
52. Keeping motivated in business, the strength of mindset and a recap on the year that has been with Coach, Podcaster and Author, Brad Bodnarchuk
51. Sustainable seafood harvesting, shifting to an online sales model and the skill of sales with Guy Dean, President & GM at Organic Ocean Seafood Inc.
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