In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
Terrapinn is a global Business to Business events company with a mix of exhibitions and tradeshows in its portfolio, the largest of which sees 40,000 registered attendees and 500/600 exhibitors, big events with content being the main focus.
Reflecting on Sharon’s experiences, this episode explores how working in B2B events has evolved. Do the fundamentals remain the same or is the approach to engage target demographics different from even 10 years ago?
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
Hybrid Events? The concept doesn’t exist to C2’s Experiential Campaigns
Tips to go from attendee to speaker at a tech conference
Scaling with event tech
How to approach event launches and re-launches
How to design and deliver a flawless Hackathon
Destination Emirates Old Trafford
Sound: The Underrated but Fundamental Element of Events with Thomas Serrano
IMEX: Rebranding an established event
Scaling events on a global scale
TURF for event sponsorships
Reset Connect and the power of a positive event
emc3: Events as a force for good
The Valuable 500: Working to end disability exclusion
The Events Club: A members’ club for events people
Accessibility, diversity and sustainability
Touchdreams: Shaping websites for 2023
Budget or Bust: How new event budgeting tools can save the bottom line
What’s happening at EMEC 2023
Tag Digital: New Model Marketing & the benefits of an integrated approach
Visual Architects: Exploring visual identity
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money