“A personal brand is how we sell ourselves. If you’re not clear about [what it is], you
can’t move forward,” says personal branding expert Joanne Tombrakos. “There is a
degree of bragging that comes with it. Women hate it. They look at it as boastful and
they feel like an imposter.” Tombrakos, who teaches branding at NYU and runs her own
branding agency, talks to CoveyClub founder Lesley Jane Seymour about how she has
reinvented herself several times and has created a free downloadable workbook,
“Getting Your Personal Brand Story Straight,” that will help Coveyclubbers get your
branding going. Find it at www.JoanneTombrakos.com .
#107: Melanie Curtis (From professional skydiver to life coach)
#106: Kathi Sharpe-Ross (A self-starter shares her secrets)
#105: Barbara Waxman (Reinventing the definition of midlife as “Middlescence")
#104: Heidi Diamond (Reinventing your job when your boss is sent to jail)
#103: Jeanne Rosner (From pediatric anesthesiologist to high school teacher)
#102: Candace Freedenberg (Opting back in after opting out)
#101: Mary Lou Heater (Landing her doctorate at age 60)
#100: Celebrating 100 episodes and reinventions
#99: Bonnie Chan Woo (A more purposeful way of shopping)
#98: Cherie Buziak (Reinventing for motherhood)
#97: Diane Bruno (From speech writing to funeral directing)
#96: Shai Littlejohn (From lawyer, to musician, and back)
#95: Marla Ginsburg (Reinventing after losing everything)
#94: Ariane Daguin (Reinventing because your brother got the family biz)
#93: Tanya Ezekiel (From Wall Street to Uber coach)
#92: Suzanne Steinbaum (Rethinking the way doctors deliver medical care)
#91: Julie Foucht (My history was just programming)
#90: Meg Jordan (Everything is a learning opportunity)
#89: Dr. Cecilia Dintino and Hannah Murray Starobin (How to reinvent during a pandemic)
#88: Amy Giddon (Helping others connect and belong)
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