Whatever flavour of Maverick you are, whether change maker, leader or entrepreneur, sooner or later you are going to have to sell people on your ideas and bring them on a journey with you.
And this is what marketeer Wes Kao is a master of. She understands that selling isn’t a dirty word, but rather about deep empathy, walking a mile in another person’s shoes and really helping the other person to feel seen and heard.
She helps organisations launch products, leaders run change programmes and entrepreneurs to really understand their audience.
In this episode, we do talk about tools and techniques of persuasion, but we go rather deeper into how to really hone your empathy, building your confidence and how to bring your loved ones along on with your on your Maverick journey.
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Glenn Elliott - The Rebel Approach to Employee Engagement
Chris Bailey - Hyperfocus: Manage Your Attention, Not Your Time!
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Olivia D'Silva - Recognise Your True Value and Improve The Quality Of Your Life
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Slade Roberson - How To Stay True To Yourself As A Maverick And Entrepreneur
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