I had a great time chatting with Jason Falls, a seasoned digital marketing thought leader, author, and speaker. The topic of our conversation was influence marketing, a topic often misunderstood by brands.
While many people discuss the role influencers play in shaping buying decisions Jason brought a fresh perspective to the conversation, emphasizing the broader concept of influence marketing instead of fixating on individual influencers.
He stressed the need for a holistic approach, urging businesses to understand their target audience thoroughly and explore both online and offline influencers. We discussed practical examples, like engaging with local community figures or PTA presidents, showcasing the versatility of influence marketing beyond social media.
Jason offered valuable insights on working backward in the marketing chain, understanding customer needs, and seeking assistance from influencers or consulting services for effective implementation. Overall, the conversation provided a nuanced understanding of influence marketing, blending timeless marketing wisdom with contemporary strategies.
#882 Improve Your Listening Skills
#881 Hop Into the Mailbox
#880 Stop Spiraling Toward Burnout
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#877 Be a Great Podcast Guest
#876 The Marketing Path
#875 Common Startup Mistakes
#874It is ok to change direction
#873 Become a Better Public Speaker
#872 The Reason for Being
#871 The Complete Offer
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#868 To Reply or Not to Reply
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