Observing the raw energy of a mixed martial arts match, one might assume that analytics don't have a place in the octagon. 10 years ago that might have been the case, but the UFC has revolutionized the use of analytics in the sport through their pioneering Performance Institutes. Bringing together a global pool of athletes, these facilities have devised new methods to create data where there was none before and deliver impact during development, training, and the matches themselves. This panel brings together UFC executive, performance scientist, and athlete perspectives to dissect how far the space has come and what the next opportunities are to deploy technology and analytics for knockout results.
Defending the Pass: Using Player Tracking Data to Gain New Insights
Press Any Key to Start: How to Build an Esports Brand
Tackling the Name, Image, and Likeness Issue in College Sports
Sports in 2040: Hindsight is 2020
Sponsorship in the 2020s: Leveraging Technology to Uncover Gems
MLS Growth Story: A Conversation with Don Garber and Jonathan Kraft
Soccer Analytics: The Beautiful Game Meets the Analytics Edge
Reinventing a Business: The Future of Sports Business
From the Martial Arts to the Art of Negotiation – Sport, Science, Art, or Philosophy?
Michael Lewis – Going Deep with Mike Leach – The Most Innovative Mind in Football
Competing with the Couch: Improving the Venue Experience
Sports Mythbusting
It’s Complicated: Athlete Relationships with Social Media
Scoring Sponsorships: Metrics to Maximize Brand Value (Presented by Hookit)
Basketball Analytics: Hunting for Unicorns
Soccer Analytics: Shaping the Future of the Game (Presented by OptaPro)
Data is the New Black: Building Data-Driven Organizations
Making the Modern Athlete: A Conversation with David Epstein and Malcolm Gladwell
Direct-to-Consumer: Disrupting & Engaging Today’s Sports Fans (Presented by Rakuten)
Metrics are the Mike: Football Analytics
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