The sustainability of wool as a fibre and sheep as a production system in Australia is well understood by those in the industry, but we can’t expect that end customers see it the same way. Ed Storey is president of Wool Producers Australia and joins us to talk to the trust in Australian wool, the sheep sustainability framework and why we need to give customers confidence in its provenance and our production.
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Fert Fundamentals - 27th November 2020
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