A localized marketing strategy can help you boost the growth and reach of your organization, products and services. We explore the foundation of localization and discuss how incorporating it into your marketing endeavours can bring real benefits to your organization. We also discuss some common pitfalls to avoid.
What is localization – and how is it different from translation?
Explore the full transcript and links: How can your localized marketing strategy help you connect with customers? (internationalbunch.com)
In conversation with Andrew Smith from The Charlesworth Group about marketing in China
In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO
In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO
In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series
In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO
In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO
In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series
The (re)birth of the virtual meeting
The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
How do recent white papers from Springer Nature and Wiley compare?
Key findings from the STM Global Brief 2021- Economics & Market Size
Monitoring the open access policy of Horizon 2020
Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
Handy tips for remote working - flexible working and multitasking in response to COVID-19
In conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1
Google Analytics – what’s in the latest update and how could it affect your marketing?
In conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMO
iOS 15 – how will Apple’s new privacy settings affect your email marketing?
Growth hacking – a decade on, is this competitive marketing strategy still relevant?
The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved?
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