Welcome to another episode of Behind the Mic! I'm your host, Susan Finch. Today we're continuing our series on using Google's free tools to promote your podcast. In this episode, we'll discuss 7 ideas for leveraging your Google My Business profile to spread the word about your show. We'll cover creating posts when you publish new episodes, asking intriguing questions to prompt listens, making episode series, mentioning guests and their companies in posts, resharing posts on social media, highlighting meaningful guest quotes, and tips for posting frequency. Stay tuned to learn how to maximize your Google My Business profile and boost your podcast discoverability!
Key Points:
How to be a Great Podcast Host People Will Want to Listen to!
Why Podcasts Fail to Get Beyond the 8th Episode
How to Get More Listeners for Your Podcast
How to be a Great and Memorable Podcast Host
Ten Steps to Start a Podcast in Two Weeks!
How to Get a Guest for Your Podcast
How Hosting a Podcast Helped at Chief Outsiders
Learn About the Many Types of Popular Podcasts
Podcasts are the Number One Source for Multi-Use Content
Balancing the Rise of the Cost of Marketing with a Smaller Staff
Narrowcast Podcasting for B2B Marketers
Predictions for Post Pandemic Business
This Exciting Time in Marketing is What You Were Hired to Do
How to Manage Teams Remotely – PSA from David Kreiger
The Magic of Podcasting Is in Storytelling
How to Successfully Publish Your Book
On average 75% of Sales Managers Don't Have a Sales Plan, But It Isn’t Too Late
How Podcasting Enhances Personal Branding
How to get a 100% Meeting Response – Stu Heinecke
Why Marketers are the Builders of Wealth – Matt Heinz
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