#36 Stefano Capacchione - Connect to Hearts and Minds with Story

Stefano Capacchione is a creative writer - a storyteller - and the kind of person you want to talk to for hours on end! We talk about using the connecting power of story in business - and how there is not such a big chasm between business and life - or big and small businesses  - story is story. We even talk about the persuasive power of hope.