Marketing Technology Podcast by Marketing Guys
Business:Marketing
Online marketing channels generate tons of data. As a marketer, you're responsible for interpreting that data and start acting when necessary. But how can you accurately decide when to take which action? This is where Dreamdata comes in. It helps you by giving you the right advice, based on actual data.
This week we have an interview with the CTO at Dreamdata.io, Ole Dallerup. He's the co-founder and formerly worked as one of the first employees at Trustpilot.
Ole shares how he and the team built the tool out of necessity; they needed data-driven decision making and more insights on their attribution, mainly in B2B.
Also Ole explains which tools Dreamdata uses for their own martech stack. One of the key tools is the Customer Data Platform (CDP) Segment.com.
LinkedIn Ole Dallerup:https://www.linkedin.com/in/dallerup/
Website Dreamdata: https://dreamdata.io/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
How to start using video advertising - Gil Sommer, VP of Product at Connatix
MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints
How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX
Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine
The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator
How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat
Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX
How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops
Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys
How to make virtual events really work - Ike Kehal, CEO at Social27
ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse
Content marketing Do's and Don'ts - Angela Pointon, president at 11outof11
In funnel marketing there is no one-size-fits-all! - Jack Born, founder at Deadline Funnel
Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing
Why you should not have a budget for some online channels - John Readman, founder at Ask BOSCO
The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost
A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski
How to use personal video in marketing & sales - Darin Dawson, Co-Founder at BombBomb
Funnel marketing in practice - Maddy Martin, VP of Marketing @ Smith.ai
Marketer: start becoming negative! - Tim Ash | Author of Unleash your Primal Brain
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth