[166] As the world turns to digital solutions to counter the impacts of COVID-19 lockdowns, people are coming to realise that posting ad hoc content no longer produces enough results and that there needs to be a proper understanding, intention and purpose behind their online activity.
Featuring professional beauty blogger & teacher Sinéad Kavanagh (@thebeauttruth), this week's conversation explores social media strategy and the importance of both authenticity and consistency.
Links:
Reach out to Sinéad on Facebook or by email: thebeautifultruthie@gmail.com
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to watch all the 'Reopening Strong' webinar replay on-demand
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
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Read the transcript, or click here to learn more about Phorest Salon Software.
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Industry Announcements: The Phorest Client Experience Award & the #30Days2Grow Salon Challenge
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May Monthly Round-up
Phil Jackson on Using Email Marketing in the Hair, Beauty & Spa Industry
Salon Marketing & Management: Loyalty Programs That Actually Add Value and Handling Layoff Rumours
Louis Grenier on the Art of Effective Marketing Focus
Graham Kent on Giving Back to the Community & Raising Money With Hair Shows
Alex Quinn & Aoife Kelly-Cooney on Their Experiences Working in a Salon for a Day
March Monthly Round-up
Salon Management: Client Data Protection & One-To-One Staff Meetings
Salon Marketing: Phorest Subscriber Mail & April Promo Ideas
Salon Marketing: Boosting Your Instagram’s Engagement Rate & Phorest’s New Ebook
Alex Quinn on the Latest Non-client Industry Event: The Salon Management Sessions
February Monthly Round-up
Michelle Bolger on the Ins & Outs of Online Defamation
Valerie Delforge on Managing Employees Dating in the Workplace
Barry Quinn on Tips for Building a Successful Loyalty Program
January Monthly Round-up
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