The 10 Minute Healthcare Marketing Podcast
Business:Marketing
In this episode, Tyson talks about YouTube and how doctors can use video to connect with patients, and build trust with potential patients.
What was discussed?• The quote for the day is: "I would rather die of passion than of boredom." - Vincent van Gogh
• Did you know: according to Google, 64% of consumers use video to research a healthcare professional. If you haven’t used it before, then it's time to create a YouTube channel for your practice.
• Make your own videos, you can do it by uploading and editing them through your phone. All you need is the right apps.
• Share others’ videos. Ask your patients to share a video.
• Ask patients to be part of your videos. Have them create a video testimonial. This will boost your credibility and provide you with more content you can post on your site and social accounts.
• Create educational videos about treatments, how-to videos, and answer your patients’ questions. This will allow you to position yourself as smart and helpful, while adding value with your content.
• Video can be a powerful way to connect with patients as they show you and your personality. Time to use it more!
Check out the show notes at:
titanwebagency.com/podcast/060
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