On this week's episode of The Impact Sessions Podcast we meet Lisa East, Managing Director of The Thinking Cap and we explore all things content.
From content creation to creating a content calendar and plan but particularly, how ANYONE can and should be able to be interesting on the right social media platforms.
We discuss how the global pandemic has changed the face of content, with more people having more time to create more, but is that necessarily a good thing?
Lisa shares some great tips on where to start if you are not sure, and some questions to ask yourself before just diving in.
We look at design v the written word - what works best and how to stop the social media "scroll" too.
Lisa also discusses lead generation using content and how to sustain growth if you have an opportunity to exploit.
Basically, if you run a business, are responsible for developing the profile of a business, or are just looking at ways to up your content "game" then give this excellent podcast a watch or listen.
Lisa really is at the top of her game.
Feedback, as always is most welcome.
Contact Details
Lisa East
Managing Director
The Thinking Cap
Tel - +44 (0) 7436 223688
Email - lisa@thethinkingcap.co.uk
Web - www.thethinkingcap.co.uk
LinkedIn - https://www.linkedin.com/in/lisaeast/
The Impact Sessions 20 - From First Date to Marriage - The Ideal Marketing Journey
The Impact Sessions 19 - Maximising The Impact of Your People
The Impact Sessions 18 - PR - What Exactly Is It & Is It Right For My Business?
The Impact Sessions 17 - Why Legal Advice is An Investment NOT a Cost!
The Impact Sessions 16 - The Pen is Mightier Than The Sword
The Impact Sessions 15 - International Trade - Why It Might Be Right For You!
The Impact Sessions 14 - Sales Has Changed, Are You Adapting Too?
The Impact Sessions 13 - The Power of Innovation & Design on Product Development
The Impact Sessions 12 - Is My Business Ready to Franchise?
The Impact Sessions 11 - Maintaining Momentum & Passion in a Mature Business
The Impact Sessions 10 - Building an Award Winning Service Business
The Impact Sessions 9 - So What Exactly Does Equality & Diversity & Inclusion Mean in Business?
The Impact Sessions 8 - Why Your People Culture Matters & Counts
The Impact Sessions 7 - Create The Unstoppable You
The Impact Sessions 6 - Leadership in a Real Business (Inspiring Content)
The Impact Sessions 5 - The Kick-Start Plan of a Start-Up & Scale-Up Business -
The Impact Sessions 4 - The Sales Process of a Successful Entrepreneur
The Impact Sessions 3 - Content, Content, Content....
The Impact Sessions 2 - Driving, Not Just Reacting to Sales
The Impact Sessions 1 - Maximise Your Customer Experience
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