In this episode Jeff Fromm talks about why marketers need to start planning for Gen Z who will very soon become our mothers of tomorrow. He profiles Generation Z and shares his research and highlights why strategies you are using today will not work when they become parents.
For the show notes head to: https://marketingtomums.com.au/podcast/ep4_Jeff_Fromm_Gen_Z_Mothers
12. Why Mums Respond to Cause Marketing with Rochelle Courtenay
11. Engaging Mums at Work with Mita Mallick
10. Staying Relevant and Building Trust with Bill Partyka
09. Winning Her Business with Bridget Brennan
08. Selling to Chinese Mothers with Catherine Cervasio
07. Mums and Automotive Marketing with Mike Johnstone
06. Kids Influencing Mums Decisions with Michelle Poris
05. Reaching Mums With Influencer Marketing with Natalie Giddings
03. Invisible Women with Liz O'Donnell
02. Why Mums Love Surprise And Delight with Amy Henry
01. Key Mistakes Brands Make with Katrina McCarter
00. Introduction to Marketing To Mums
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