For a lot of HVAC contractors out there, marketing can feel like a chore. And on top of that, properly tracking your marketing efforts can be confusing and time consuming. That's where companies such as BEAST Analytics can make your life a whole lot easier!
Brie E. Anderson is the founder of BEAST Analytics, and is an analytical nerd with a soft spot for strategy. She loves connecting the dots between analytics and strategy to answer the ultimate question that contractors often have: "how do I know if my marketing is working?"
During our conversation, Brie shares valuable insights on some low cost/no cost ways to track your marketing, and ways that contractors can properly measure ROI.
Another fun fact about Brie is that her and the host of the show, Eric, went to college at Western Kentucky University together (Go Tops!).
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
The Importance of Communication and Attention to Detail | Jeffrey Ranshaw- Air Outlook Inc.
How HVAC Contractors Can Offer More Value To Their Customers | Bryan Davenport - Oxbox HVAC
How HVAC Contractors Can Grow Their Business With Ecommerce | Will Housh - Contractor Commerce
Practical Marketing For HVAC Contractors | Tyler Bower - Bower Heating & Air
The Next Generation Of A Family Owned HVAC Business | Joseph & Jessica Alvarez - A&T Mechanical Heat & Air Services
The Benefits Of Converting Your HVAC Business To A Franchise | Derek Cole - One Hour Heating & Air Conditioning
Training Home Services Technicians To Sell The Right Way | Brian Burton - Benjamin Franklin Plumbing/Mister Sparky/One Hour
Determining The Right Time To Grow Your Business | Clint Kennon - Kennon Heating & Air Conditioning
How HVAC Contractors Can Save Time & Money Every Day | Luke Hanson - CompanyCam
Finding Ways To Operate Your Business More Efficiently | Jeremy Hairston - Complete Comfort LLC
Dialing In Your HVAC Marketing In Different Areas | Matt Tyner - Max Service Group
Building A Personal Brand On Instagram | Ashley Lynds - Global The Source
Getting The Job Done Right The First Time | Jordan Gomez - Salt Air
Learning New Skills in The HVAC Industry | Megan Bierlein - American Comfort
Staying Ahead Of The Curve In A Growing Area | Ronnie Roberts - Heritage Air Conditioning & Heating
How To Use Direct Mail For HVAC Marketing | Edgar Esparza - A Star Air Conditioning & Plumbing
Making Waves In The HVAC Industry | Ben Poole - HVAC Tactical
Social Media Marketing For HVAC Contractors | Tyler Lewis - Air Master Heating & Air Conditioning
How Much Does HVAC Digital Marketing Cost?
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