For a lot of HVAC contractors out there, marketing can feel like a chore. And on top of that, properly tracking your marketing efforts can be confusing and time consuming. That's where companies such as BEAST Analytics can make your life a whole lot easier!
Brie E. Anderson is the founder of BEAST Analytics, and is an analytical nerd with a soft spot for strategy. She loves connecting the dots between analytics and strategy to answer the ultimate question that contractors often have: "how do I know if my marketing is working?"
During our conversation, Brie shares valuable insights on some low cost/no cost ways to track your marketing, and ways that contractors can properly measure ROI.
Another fun fact about Brie is that her and the host of the show, Eric, went to college at Western Kentucky University together (Go Tops!).
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Educating Customers On Indoor Air Quality | Grimes Heating & Cooling
Hiring The Right Staff To Grow Your HVAC Business | Donny Dunn - Dunn's Heating, Cooling, and Plumbing
Starting Your Own HVAC Business | Derek Ryan - Downhome HVAC
HVAC Van Wrap Designs That Make You Stand Out | Chris Bishop - Davis Heating & Air
Acquiring HVAC Companies To Grow Your Business | Chris Jones & Greg Nelson - Green Dot Home Services
Rebranding Your Company To Increase Awareness | Will Degroat - Miller's Heating & Air Conditioning
Encouraging Customers To Leave Google Reviews | Joshua Gray - Tidewater Pro Air
Utilizing Youtube To Build An Engaged Audience - Josh Griffin
Cost Effective Ways To Grow Your HVAC Business | Josh Foreman - Air Handlers
Leveraging Traditional & Digital Advertising To Build Brand Awareness | Lauren Wilson - One Hour Heating & Air Conditioning
Accelerate Your Revenue With Instant Two-Way Conversations | Matt Minor - Hatch
Word of Mouth Marketing Strategy for HVAC Contractors
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