We’ve been doing this show for a while, and every so often the pieces just elegantly slide into place. In thirtyish minutes, Robert Pérez does this for us. Robert is the founder and Chief Exploration Officer of Wonder: Strategies for Good, a network of experts in messaging, storytelling, psychology and public-opinion research that works with foundations, nonprofits, activists, and advocates to advance progressive causes across the country and around the world.
Wonder has an incredibly exciting framework for message and strategy, called Heartwired, which helps communicators understand how to connect people’s emotions, values, beliefs, identity, and experiences to help bring about change from the inside out. It helps us understand how the “downstairs brain,” which is emotional and reactive, relates to the “upstairs brain”, which is thoughtful and empathetic. Instead of telling people what to think, he helps organizations connect with their audiences on a deeper level to make progress on challenging social issues.
It is a truly amazing conversation that helps us better understand the deep connections between strategy, narrative, messaging, and movement building. Enjoy!
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Kristen Grimm of Spitfire Strategies Takes on the Trust Challenge
Chris DeCardy, the President of the Heinz Endowments, Convinces us that Pittsburgh is the Center of the Universe
A Marriage Made in Heaven! - Elena Chavez Quezada of Gov. Newsom’s Office and Don Howard of the Irvine Foundation Talk Partnerships
Oscar Nominee John Hoffman Tackles the Racial Wealth Gap with his Amazing Film, “The Barber of Little Rock”
Ed Begley, Jr. and Eric Go Way Back
Anat Shenker-Osorio – The Magical Message Whisperer of Progressive Causes
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Alison Smart is Changing How We Talk About Climate Change
Larry Kramer’s Hewlett Foundation Exit Interview
Jen Carnig, the Brand-Spanking-New Head of Spitfire Strategies
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Stacy Palmer of the Chronicle of Philanthropy Reflects on Thirty Five Years as a Watchdog and Cheerleader for the Field
Dena Kimball and David Brotherton on the Kendeda Fund’s Epic Journey
Going Commando with Nima Shirazi of Spitfire Strategies and Citations Needed
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