The degree of mobility varies market to market throughout the U.S. Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, a location-based data and analytics firm, and a partner of IRI’s, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are. Learn strategies for generating messages that fit the moment and the location.
Confections: Navigating the Omnichannel World
Celebrating the Successes of New Product Pacesetters
C-Suite Conversations: Michelle Hulst, COO, The Trade Desk
Gen Z Ups the Ante to Win Their Brand Loyalty
Cannabis: The Route to Success
Get to Know Gen Z
C-Suite Conversations: Navigating from the Intersection of CPG and Tech
The Role of Fresh in an Omnichannel World
The Role of Perishables in Our Post-Pandemic Life
Cooking Confidently
Anticipating the 2021 In-store Experience
C-Suite Conversations: At the Crossroads of Change in CPG Retail
COVID-19's Impact on Retail Media Networks
Measuring Retail KPIs and Performance Post-COVID
C-Suite Conversations: Fabian Garcia, President, Unilever North America
Understanding How to Make Beer Data Work For You, with Ryan Toenies of IRI
SNAC Cast - SNAXPO Special Edition with Sally Lyons Wyatt, IRI
C-Suite Conversations: Consumers Discover and Rediscover Conagra Brands
The Time is NOW for Fresh
Retaining Confident Cooks
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips