In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.
In episode 6 of this series, we dive into Demand Management. Tune in as we talk about the 10 initiatives required for successfully managing demand, from developing a strategy and implementing a demand funnel to rolling out lead scoring and nurturing programs.
Slide deck on Demand Management concepts from this episode: https://bit.ly/3g07Llg
Blog post on The D3 Methodology: https://bit.ly/2WTfaLM
Full D3 Methodology Deck here: https://bit.ly/3aOjwYz
Free Lead Management book download: https://bit.ly/37zkhVw
#109 Women in Revenue with Tracy Eiler
#108 Women in Revenue with Shari Johnston
#107 MarTech Monday: Introducing Conversational Content
#106 Why SDRs Should Report to Marketing
#105 HubSpot Sets Its Sights on Enterprise
#104 MarTech Monday: Using Mintigo to Target the Right Accounts
#103 Using AI to Automate Key Marketing Functions
#102 How Marketo Does Demand Generation
#101 Career Lessons From an Accomplished CMO
#100 The Current State of Marketing Automation
#99 The Vision Behind Adobe's Acquisition of Marketo
Live at B2BMX: Masha Finkelstein of Google
Live at B2BMX: Toni Boger of Siemens PLM
Live at B2BMX: Jocelyn King of MOCCA
Live at B2BMX: Tina Dietz of StartSomething Creative Business Solutions
Live at B2BMX: Kyle Johnson of HyperScience
Live at B2BMX: Jennifer Anaya of Ingram Micro
Live at B2BMX: David Bruno of Aptos
Live at B2BMX: Kate Federhar of CenturyLink
#98 Building a Successful Partner Program
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