If you're going to start a business, it's hard to beat something that both fuels and funds your passions. Mike Cachat started JensonUSA in the most haphazard of ways, as a teenager, and against his father's wishes. Now it's one of the largest online bike shops in the world. His early startup methods are a little different than how we'd do it today, but his ingenuity is inspiring (and entertaining). This is a little bit longer episode, but I think you’ll enjoy it. If you want to jump past the startup story and straight to some modern day advice, skip to about 32 minutes in. You’ll lose a little context, but that’s we we start talking numbers, marketing and management. We discuss how he runs a massive business with tons of inventory and a huge payroll, plus how they market through social media, Google and affiliate programs. Consider this your crash course in running an online store with equal parts good advice and plenty of things you should definitely NOT do!
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
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Ep #035 - Polartec CEO on Management & Leadership
Ep #034 - Content Strategy Tips w/ Blogs for Brands' Yoon Kim
Ep #033 - How to Use Aspirational Marketing w/ Tenkara USA founder Daniel Galhardo
Ep #031 - SEO Masterclass with Ezoic's Tyler Bishop
Ep #030 - Live Dangerously & Win at Life w/ The Amazing Race host Phil Keoghan
Ep #029 - Bouncing Back from Failure w/ Floyd's of Leadville founder Floyd Landis
Ep #028 - How to Outpace the Competition w/ BOA founder Gary Hammerslag
Ep #027 - How to Choose the Right Customers w/ Mystery Ranch founder Dana Gleason
Ep #026 - Move Fast & Do Amazing Things w/ Outside Van Founder Erik Ekman
Ep #025 - How to Create a Profitable Business w/ Framebuilding Legend Carl Strong
Ep #024 - Live the Dream on Someone Else's Dime w/ Boulder Denim's Brad & Taz
Ep #023 - How to Build a Global Brand w/ Specialized Bicycles founder Mike Sinyard
Ep #022 - Create a Social Platform for Massive Growth w/ Strava co-founder Mark Gainey
Ep #021 - Use Pop Culture to Build a Business w/ Wolfpack Ninja Tour's Noah Kaufman
Ep #020 - Leadership, Revenue & Management Strategies w/ Earth Trek's Chris Warner
Ep #019 - How to Build a Media Empire w/ GearJunkie.com founder Stephen Regenold
Ep #018 - Get the Startup Mentality w/ Tepui Tents founder Evan Currid
Ep #017 - How to Grow by Building Better Partnerships w/ Competitor founder Bob Babbitt
Ep #016 - How to Launch from your Dorm Room w/ Pure Cycles' Michael Fishman
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