In this episode, I interview Danielle Correia, founder, and CEO of Sugaring LA, a franchise concept in the beauty industry that offers an all-natural, organic method of hair removal called sugaring. Danielle explains the benefits of sugaring over waxing, the science behind hair removal, and the business model of Sugaring LA. She also discusses the challenges she faced during the pandemic and her decision to franchise Sugaring LA to help others in the industry.
Sugaring LA is the first sugaring franchise on the scene and has developed its own product line that is organic and gentle on the skin. They also offer a membership model that provides discounts on additional services and products. Sugaring LA offers a unique and sustainable business model in the beauty industry with minimal waste and no double-dipping or use of disposable sticks.
As Sugaring LA expands to multiple locations through franchising, Danielle emphasizes the importance of quality control and educating clients on the benefits of sugaring. She also notes that they require their sugars to be licensed estheticians or cosmetologists, but are open to training new hires who are willing to learn the smart sugaring technique.
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