The Business & Wealth Show - Mac Attram
Business:Entrepreneurship
In this episode, I interview James I. Bond on emotional selling secrets
James is one of America’s leading behavioural management and business marketing specialists - and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California’s leading behavioural management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. For 35 years, he has been studying how ordinary products turned into blockbusters. Along the way, he uncovered a breakthrough -- something he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue.
This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.
James I. Bond
@ JamesIBond
www.YesBrainGlue.com
Mac Attram
@macattram
www.MacAttram.com
#brainglue #sales #persuasion #nlp #business #marketing #behaviour
71. How To Deal With The Impending Recession and Thrive with Efrosyni Adamides
70. How to Master Automation, Optimisation & Affiliate Marketing For Greater Profits with Jon Weberg
69. Incentive-Based Marketing For Business Growth with Marco Torres
68. Stop Complicating Your Business, Simplify It For Better Results with Celia Arias
67. Using Events as a Powerful Business Strategy with Shay Wheat
66. Psychology of Selling Without Being Sleazy or Salesy with Chandler Walker
65. Living A Purpose-Driven Life As An Entrepreneur Andrena Sawyer
64. Unlock The Hidden Cash Sitting In Your Business With Mark Newsome
63. How To Create Financial Freedom Effortlessly with Gordon Stein
62. ’God-Made Millionaire’ with Edwin Carrion
61. Take Home 6 Figures Every Year with Shaa Wasmund MBE
60. Building Digital Rapport To Win More Clients with Jatinder Palaha
59. Common Sense Digital Marketing with James Hipkin
58. Becoming The Go-To Expert In Your Industry with Jennifer L. Horspool
57. Start, Scale or Grow Your Business with Bill Walsh
56. Using Linkedin To Get More Clients with Daniel Alfon
55. Becoming The Authority In Your Field with Michelle Prince
54. The Future of Marketing & Sales with Jon Tsourakis
53. Out Sell & Out Grow Your Competition - Stormie Andrews
52. The Power of Golf in Business - Dr Greta Anderson
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show