I am completely fascinated by what Billy Ekofo, lead manager at Century 21 Redwood in Virginia, is contributing to the real estate industry.Like so many before him, he was hesitant about becoming a real estate agent, but with a little push he took that leap of faith and we are grateful he did! He is the matchmaker of real estate connecting leads with the perfect agent. I think we all could use a Billy!
Real estate is certainly a numbers game, but I think we get too caught up in getting to that next sale that we forget why we got into real estate in the first place…to help people! It is just as important to treat a $1,000,000 lead the same as a $200,000 lead. Every lead is looking for the same thing, a place to call home and someone to help them find it.
Not every prospect is ready to buy/sell the second you meet with them, but establishing a relationship and building a rapport can lead to a sale. We have to change our instant gratification mindset, give the client value and a reason to come back to us when they are ready to take that leap. If you treat each lead like the people they are, the more likely you will have not only repeat business, but referrals because they trust you and the relationship you took the time to establish with them.
Listen as Billy shares more about the importance of following up with your leads, having patience during the process, and continuing to give value whether they are ready to buy tomorrow or 6 months from now. He’s the magician of leads so take a listen and learn some magic!
Show Features
Here are some of the key takeaways you get from this episode.
Episode 68: Christy Grossman | Training Your Assistant to Think Like You
Episode 67: Jay Thompson | All Things Zillow
Episode 66: Nelle Tatum | Big Data Now, Big Bucks Later!
Episode 65: Steve Kodad | Attracting a Buyer through Feng Shui
Episode 64: Katie Lance | Make Social Media about Connection NOT Perfection
Episode 63: Andrew Gavin | What Are YOU Doing to Make a Difference?
Episode 62: Bill Crane | Are You Willing to Do What It Takes to be Successful?
Episode 61: Greg McDaniel & Matt Johnson | Podcasts & Snapchat & Facebook...OH MY!!
Episode 60: Tyler Sheff | Invest in the Gift That Keeps On Giving
Episode 59: Brian Pope | You Never Know Where Life Will Take You...
Episode 58: George Cuevas | Leading with Value!
Episode 57: Leigh Brown | More Than Houses
Episode 56: Joshua Smith | Be Intentional & Get Sh*t Done!
Episode 55: James Becker | Why 95% of Agents are Burnt Out After Only a Few Years...
Episode 54: Dean Jackson | FIVE Opportunities to MAXIMIZE your listings that you are NOT doing now!
Episode 53: Jim Fortin | The "Right" Brain Selling Approach!
Episode 52: Seth Price | Leveraging Digital Marketing for Ultimate Success!
Episode 51: From Chaos to Clarity Using Automation & Systems!
Episode 50: Ashley Haney | Not Everyone is a Good Fit...
Tristan Ahumada & Nick Baldwin | LabCoat Agent
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