Consider how your community builds wealth. Well, as a Strong Town advocate, you may think of your local entrepreneurs, creating homegrown products and services to serve the community; or you may think of your downtown, where residents gather and use these products and services.
Brandon Schielak—Strong Towns member and this episode’s guest on It’s the Little Things—has witnessed the value of entrepreneurship in his rural community of La Grange, Texas. They’ve built thriving businesses in downtown and contribute to La Grange’s economic ecosystem.
But as Brandon further investigated how to support rural entrepreneurs, he discovered an opportunity that he’d later transform into a product for rural communities across North America: institutions, such as schools or nonprofit organization, still sold product produced outside the community for their local fundraisers.
Think the magazine subscriptions or the tins of flavored popcorn that you’d pitch to your neighbors in exchange for a low payment of $50 for your elementary school.
That’s why Brandon and his wife created The PlatForum: an online marketplace where organizations can view a catalog of local products and services, which they can use for their local fundraisers.
Today, The PlatForum has partnered with dozens of communities across North America—with a focus on rural communities—who’ve made a small bet to reimagine how they can support local entrepreneurs, keeping their dollars in the community in the process.
In this episode, Brandon reflects on his experiences at The PlatForum and shares how you can support rural entrepreneurs in your community, including how rural communities traditionally think of economic development, how to find and cultivate rural entrepreneurs, and—most important—how to plug them into your local, economic ecosystem.
Donna Berman: Turning a Historic Synagogue into a Community Cultural Center
De’Nita Wright: Community Power Through Co-Ops
Gracen Johnson: A Neighborhood Person
Gregg Lombardi: Collaborating for Neighborhood Revitalization
Andrea Marr: An Interdisciplinary, Incremental Leader
Billy Altom: Helping Rural Residents with Disabilities to Thrive
Kirk Seyfert: Increasing Bike Access for All
Beth Hoffman: Getting Real about the Cost and Value of Farming
Ashley Salvador: Building Gentle Density and a Grassroots Campaign for City Council
Mason Thompson: Saying Yes to Your City
Tim Wright: Joining with Neighbors and Taking Action
Rebecca Undem: Helping Small Towns and Their People Thrive
Rob Green: A Strong Towns Advocate and Mayor
Sarah Davis: Data-Driven, Community-Centered Planning
Austin Taylor: Using Tactical Urbanism to Make Your Town Stronger
Chuck Marohn: Taking a Strong Towns Approach to Transportation
Cate Ryba: Connecting Neighbors and Harnessing the Power of Fun
Tiffany Owens: Paying Attention to Your City
Thomas Dougherty: Turning Alleys into Productive Space
Wendy Streit: Using Public Art to Help Small Businesses
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