Consider how your community builds wealth. Well, as a Strong Town advocate, you may think of your local entrepreneurs, creating homegrown products and services to serve the community; or you may think of your downtown, where residents gather and use these products and services.
Brandon Schielak—Strong Towns member and this episode’s guest on It’s the Little Things—has witnessed the value of entrepreneurship in his rural community of La Grange, Texas. They’ve built thriving businesses in downtown and contribute to La Grange’s economic ecosystem.
But as Brandon further investigated how to support rural entrepreneurs, he discovered an opportunity that he’d later transform into a product for rural communities across North America: institutions, such as schools or nonprofit organization, still sold product produced outside the community for their local fundraisers.
Think the magazine subscriptions or the tins of flavored popcorn that you’d pitch to your neighbors in exchange for a low payment of $50 for your elementary school.
That’s why Brandon and his wife created The PlatForum: an online marketplace where organizations can view a catalog of local products and services, which they can use for their local fundraisers.
Today, The PlatForum has partnered with dozens of communities across North America—with a focus on rural communities—who’ve made a small bet to reimagine how they can support local entrepreneurs, keeping their dollars in the community in the process.
In this episode, Brandon reflects on his experiences at The PlatForum and shares how you can support rural entrepreneurs in your community, including how rural communities traditionally think of economic development, how to find and cultivate rural entrepreneurs, and—most important—how to plug them into your local, economic ecosystem.
Mary Jones: Taking Matters Into Her Own Hands to #SlowTheCars
Jenifer Acosta: Giving New Life to Historic Buildings and Neighborhoods
Lauren Fisher: Building Family and Community Resilience
Ilana Preuss: Saving Downtown with Small-Scale Manufacturing
Michael Kelley: Making Cities More Bike- and Walk-Friendly
Nick Meyer: Shining a Spotlight on the Good That's Happening in Your Town
Haile McCollum: Small Business Owner and Community Leader
John Simmerman: Building Active Towns
Nathan Chung and Ryan Karb: Improving Food Access Through Mobile Markets
Sophia Hosain: Composting for Community
Coté Soerens: Creating a Coffee Shop for the Whole Neighborhood
Jeanyll Morris: Empowering Young People to Rebuild Homes
Marilyn Burns and Leah Ross: Starting a Community Laundry Co-op
Charles and Whitney Coats: Promoting More Housing, More Options, More Access
Mayor Chris Frye: Shifting Perceptions About a Rust Belt City
De'Amon Harges: A Roving Listener
Lisa Leslie: Building a Cohousing Community
Jason T. Hyman: Bridging the Wealth Gap Through Intentional Investment
Strongest Town 2021: Bentonville, AR
Strongest Town 2021: Bismarck, ND
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