These days, it seems like everyone is talking about content marketing. But what is it really?
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It's focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.
There are several really important words in that definition.
Strategic: With content marketing you don't just start writing blog posts and taking pictures willy nilly, you create a plan which outlines your goals and what you're going to do with the content and what kind of content you want to deliver.
You start by figuring out who your audience is and where are they going to be. You also need to think about the action you want them to take after they read your Facebook update or see a video. Do you want them to download, share, sign up or to buy?
The action part of content marketing is as important as all of the other pieces
#929 Start with Words
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
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