I have been talking about marketing for a long time. And then funny thing? Although it is a big topic, managing marketing boils down to three simple truths. The first is that marketing hasn’t really changed in 50 or 60 years. The basics of marketing are about what they were half a century ago.
What has changed are the tools. And that’s the second truth, there are always new tools on the horizon, new ways of doing things.
And the third truth is that the most effective marketing is marketing that is authentic and unique to your brand, your business and to you.
And so if you want to be successful, remember those three truths.
#789 Empathy and Action
#788 The Follow Up Process
#787 MEGA Position
#786 Lessons from Improv
#785 Copywriting Style Guide
#784 New Tech - Finding What is Right for You
#783 Measure Your Email Results
#782 Google Wants You to Do Better
#781 Time to Pivot
#780 Protect Your Assets
#779 It Is All About The Cash
#778 Cost Plus Pricing
#777 Get To Yes Faster
#776 Turn Your Sales Funnel Upside Down
#775 Testimonials are Marketing Gold
#774 Lessons from My Days in Retail
#773 Instagram Neighborhoods
#772 Build a Business to Sell
#771 Attack New Markets with Google Trends
#770 Ideas on the Fly
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