Are you leaving money on the table in your business? If you haven't evaluated your entire customer journey from end to end, chances are there are holes that are costing you revenue. In this episode, operations experts Susan Finch and Lany Sullivan dive into why your customer journey is the key to sustainable revenue. They share examples of the broken processes they often see, and provide practical advice for establishing foundational systems that will help you shift from constantly rebuilding your business to making small pivots for long-term growth. Tune in to discover how to plug the leaks in your customer journey and build a business that works.
Some key points from this episode include:
Top 5 Ways to Monetize Your Event
Revenue Tip: You can have a lot of tools, but it's up to you to implement them.
Don't lose revenue by skipping paying a pro for website maintenance.
Your event timeline - when does it start?
Tip: You can get big insights from little data.
If they can't contact you, they won't pay you.
Defining Your Event Budget
Revenue Tip from Deb Calvert
Moving your business or domain can cost you revenue.
Revenue Tip from Lori Richardson - You are sitting on gold.
Creating an amazing event experience.
Your online profiles are costing you money.
Defining Your Event Purpose & Target Audience
PRESS KIT: Give them the bio and photos you want them to share.
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