Welcome back for another segment of Marketing Real Talk. This week's episode talks about how to make your money stretch and go further on ad spend.
Eric talks about the importance of tracking numbers, (PPC, LSA, FB ads) and how you cannot improve things that are not being measured.
Eric talks about the importance of having Google Analytics set up on your website. Some tips he gives about improving numbers and allowing your ad spend to reach further are:
1. Making sure your CSR's are properly trained to convert calls into jobs.
2. Tracking numbers for your phones.
3. Adding Google Analytics and pixels on your website.
Other tips Eric shares:
Start broad, obsess over the first 30 clicks and then narrow, incorporating negative keywords.
The Importance of Communication and Attention to Detail | Jeffrey Ranshaw- Air Outlook Inc.
How HVAC Contractors Can Offer More Value To Their Customers | Bryan Davenport - Oxbox HVAC
How HVAC Contractors Can Grow Their Business With Ecommerce | Will Housh - Contractor Commerce
Practical Marketing For HVAC Contractors | Tyler Bower - Bower Heating & Air
The Next Generation Of A Family Owned HVAC Business | Joseph & Jessica Alvarez - A&T Mechanical Heat & Air Services
The Benefits Of Converting Your HVAC Business To A Franchise | Derek Cole - One Hour Heating & Air Conditioning
Training Home Services Technicians To Sell The Right Way | Brian Burton - Benjamin Franklin Plumbing/Mister Sparky/One Hour
Determining The Right Time To Grow Your Business | Clint Kennon - Kennon Heating & Air Conditioning
Easy Ways To Track Your HVAC Marketing Efforts | Brie E. Anderson - Beast Analytics
How HVAC Contractors Can Save Time & Money Every Day | Luke Hanson - CompanyCam
Finding Ways To Operate Your Business More Efficiently | Jeremy Hairston - Complete Comfort LLC
Dialing In Your HVAC Marketing In Different Areas | Matt Tyner - Max Service Group
Building A Personal Brand On Instagram | Ashley Lynds - Global The Source
Getting The Job Done Right The First Time | Jordan Gomez - Salt Air
Learning New Skills in The HVAC Industry | Megan Bierlein - American Comfort
Staying Ahead Of The Curve In A Growing Area | Ronnie Roberts - Heritage Air Conditioning & Heating
How To Use Direct Mail For HVAC Marketing | Edgar Esparza - A Star Air Conditioning & Plumbing
Making Waves In The HVAC Industry | Ben Poole - HVAC Tactical
Social Media Marketing For HVAC Contractors | Tyler Lewis - Air Master Heating & Air Conditioning
How Much Does HVAC Digital Marketing Cost?
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