WVU Marketing Communications Today
Business:Marketing
Why you should listen to Haviland!
"Tzeital Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
The Growing Role of Tech Product Management
Where is Martech Headed? More Growth!
Does PR have a Future?
The Marketing Agency of the Future
Customer Service Goes ‘Digital First‘
Why You Should Care About CDPs
The Power Communicator Returns!
John Wanamaker Was Right! How Fraud Wastes Your Digital Ad Dollars
Are Loyalty Programs Doomed?
Are Walled Gardens the Future?
Is Marketing Dead?
The Future of Retail
Design Thinking: What Does It Mean to Marketers?
Hack Human Behavior to Increase Marketing Results
What is Guest Posting and Why You Should Start Using it for Your Brand
Humanizing Chatbots with Next-Generation AI
The Monstrous World of Healthcare and how Marketers are Changing the Industry
Where’s the Beef with Mixed Reality Marketing
Bringing New Products or Services to Market — What Does it Take ”in Real Life”?
Follow the Money: The Future of Multichannel Measurement
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